Finding Product Market Fit in a Competitive Market with Derrick Reimer
podcast
Link - A lot of competitions in the space tends to correlate with a really large active market.
- A lot of bootstrappers tend to look for niche opportunities that often lead to crickets.
- A lot of tools are extremely broadly positioned, and a lot of time that is the sign that they are not serving the needs of every particular sub-niche within the market well.
- There are barely spaces with no competition that you could build a 7-9 figure business in SaaS today.
- Two ways to build a large SaaS business:
- Out-innovate existing competitors (Drip vs InfusionSoft) or niche down (SavvyCal vs Calendly)
- Catch new area or technology (Baremetrics - insights for Stripe)