Commonplace Book

This is where I jot down takeaways from podcasts, videos, blog posts, and etc.

  • How to Make $2.5MM as a Solo Founder by Teaching What You Love with Adam Wathan

    • Timed launch window is not a bad idea, but it is better to not to have an actual end date when starting, instead, just launch at a sale price, wait until sales have significantly slowed down, and then announce that it will turn back.
    • When Adam Wathan find out about someone who has interesting opinions on things, he find out every podcast and internet content of the person to learn from the person. This is something I do as well, my podcast queue is currently full of episodes about Derrick Reimer and Ben Orenstein.
    • When Adam Wathan and Steve Schoger decided to write the Refactoring UI book together, they did not rush out a landing page immediately, instead, they had been creating free articles and videos for two years. To Adam, a landing page is the last step in validating product idea, because no one is going to signup on a landing page to buy something from someone who they have never heard of.
    • Try and help people where they already are. Tweeting about a blog post is not going to get as much engagement as if you can fit the information from the blog post directly into the tweet.
  • Building for a Picky Niche with Ben Orenstein of Tuple

    • Brian (Host): What do you say when customers are willing to give you their credit card information, but do not want to be charged before they get something?
      • Ben: we're honestly like "I know it sounds ridiculous but the people we're looking for right now are true believers, people that are really really excited to get this into their hands. And by the way, one of the things we're doing with this cash is hiring consultants and experts in these things so that we can move faster. So this actually helps you get the product sooner, but totally get it if this is like a deal breaker for you. I'll reach back out once we have something and maybe we can do it then. But if you want to be in the alpha and get it first, this is what's required."

  • Idea to Validation to Launch: The First 365 Days of Tuple with Ben Orenstein

    • People are willing to pay for things that do not exist yet, if they truly want it.
    • Rejection feels terrible, but it is not actually terrible.
    • It is basically impossible to ship early enough, it is so hard to know what the minimum thing is. So ship before you are ready, ship the thing that you feel incomplete.
    • Health ingredients
      • Have savings, live frugally.
      • Have audiences, being useful on the internet.
      • Have relevant skills, build and ship something.
      • Ask for what you want.
  • Finding Product Market Fit in a Competitive Market with Derrick Reimer

    • A lot of competitions in the space tends to correlate with a really large active market.
    • A lot of bootstrappers tend to look for niche opportunities that often lead to crickets.
    • A lot of tools are extremely broadly positioned, and a lot of time that is the sign that they are not serving the needs of every particular sub-niche within the market well.
    • There are barely spaces with no competition that you could build a 7-9 figure business in SaaS today.
    • Two ways to build a large SaaS business:
      • Out-innovate existing competitors (Drip vs InfusionSoft) or niche down (SavvyCal vs Calendly)
      • Catch new area or technology (Baremetrics - insights for Stripe)